Growth & Marketing Lead

Great products
don't sell
themselves.
I do.

5+ years building GTM engines, brand systems, and performance marketing across fintech, gaming, F&B, and D2C.

See My Work Talk to Me

Calcutta · Bangalore · Gurgaon

Nishant Gupta

What I Do

Three things.
One machine.

Break down any marketing problem and it lands in one of three places. I work all three.

Brand & Narrative

"The story your brand tells before anyone picks up the phone."

I build brand narratives that give businesses something worth saying and content systems that say it consistently. From rebrands to creative campaigns to founder personal brands.

Tap a brand to explore the work

Sany India Domino's Calcutta Bungalow Goodcare Kolkata Thunderbolts Tega Industries Pillsbury OneBanc
Growth & GTM

"The engine that turns a good product into a growing business."

I design go-to-market playbooks from scratch: outbound systems, channel strategy, CXO outreach, partnership pipelines. Built for the real world, not the textbook.

Tap a brand to explore the work

OneBanc Asar Gaming SleepFresh Goodcare Pillsbury Lexi's Art Cafe
Revenue & Retention

"Acquisition is expensive. Keeping people is where the money is."

From LTV mechanics to offer redemption to performance creative, I work the post-acquisition side as hard as the top of funnel. Because a leaky bucket stays empty regardless of spend.

Tap a brand to explore the work

Tamasha / GamePe OneBanc Uncrowd Art Cafe

What People Say

Words from people
who've seen it firsthand.

"Nishant built the marketing engine we didn't have. From pipeline visibility to brand credibility, the YES Bank partnership is a direct result of how he thinks about outreach. Rare to find someone who operates at both the strategic and execution level."

SN

Sameer Nagpal

Co-Founder, OneBanc Technologies

"He understood Calcutta Bungalow before I even finished explaining it. The work was personal, precise, and it showed in how our audience responded."

IE

Iftekhar Ehsaan

Owner, Calcutta Bungalow

"The strategic clarity Nishant brings to a brief is uncommon even in experienced marketers. He doesn't just solve the problem in front of him, he sees the one behind it."

GS

Gautam Saraswat

CMO, Aludecor

"Nishant came in when we were stuck. Wrong positioning, wrong model, no clear GTM. He diagnosed it fast and gave us a roadmap we could actually execute. The pivot to fantasy cricket was his call and it was the right one."

SB

Sambit Bose

CEO, Asar Gaming

"Working with Nishant is refreshingly low-maintenance. He knows what he's doing, he gets things done, and the output is always sharper than what you briefed him on."

SB

Somya Bagaria

Marketing & AE, Visplore

Selected Work

Brands I've moved.

See all projects →

About Me

Built across cities.
Wired for revenue.

I grew up in Calcutta, studied in Bangalore, and built my career across Bangalore and Gurgaon, working across over a dozen industries from fintech and gaming to FMCG, retail, and D2C. I've been on the agency side, the founder side, and the in-house side, which means I know how each of them thinks, and where each of them goes wrong. I don't do marketing for the sake of it. I do it because revenue is the only honest scoreboard.

Nishant Gupta

Beyond Work

Not all business.

When I am not talking business, I am letting my hair down. I ride, I cook, I shoot, I read, I watch, I listen and I do all of it with the same obsessiveness I bring to work. Nawaab and I prefer mountains over beaches every single time. Cars are a conversation I never want to end. Post bariatric surgery, rebuilding from the ground up, one rep at a time. My father is a national level shooting champion and blood doesn't lie. Kendrick, J. Cole, Nas, Coppola, Taleb: one film, one book, every week, no exceptions.

Nishant with Nawaab